Privacy Policy

1. Who we are

printer-cartridges.co.uk is operated by:

For the purposes of UK data protection law, GKA Supplies Ltd is the data controller responsible for the personal information described in this Privacy Policy.

We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.

2. Information we collect

Information you provide

This may include:

• Your name.
• Billing and delivery addresses.
• Email address and telephone number.
• Account login details.
• Products ordered and order history.
• Delivery instructions.
• Customer service communications.
• Returns, refund, complaint and warranty information.
• Product reviews, survey responses or competition entries.
• Marketing and communication preferences.
• Printer model or saved-printer information where you use those features.

Information collected automatically

When you visit our website, we and our authorised service providers may collect:

• Your IP address.
• Browser type and version.
• Device type and operating system.
• Approximate location based on your device or IP address.
• Pages viewed, searches made and links selected.
• Products viewed and items added to your basket.
• The date and time of your visit.
• The website, search engine or advertisement that referred you to us.
• Website performance, error and security information.
• Cookie identifiers and similar online identifiers.

3. How we use your information

We may use personal information to:

• Process, confirm and deliver orders.
• Take and manage payments.
• Provide order updates and delivery notifications.
• Manage returns, refunds, warranties and customer service enquiries.
• Create and administer customer accounts.
• Identify compatible products and answer product-support questions.
• Prevent fraud, misuse and unauthorised transactions.
• Maintain website security and performance.
• Improve our website, products, services and customer experience.
• Measure website traffic and advertising performance.
• Personalise content and advertising where you have permitted this.
• Send marketing communications where legally permitted.
• Maintain financial, tax and business records.
• Establish, exercise or defend legal claims.
• Comply with legal and regulatory obligations.

We will not use your personal information for a purpose that is incompatible with the purposes described here unless permitted or required by law.

4. Our lawful bases

UK data protection law requires us to have a lawful reason for processing personal information.

Contract

We process information where necessary to fulfil a contract with you or take steps at your request before entering into one. This includes processing orders, taking payment, arranging delivery, managing returns and providing customer support.

Legal obligation

We process information where necessary to comply with accounting, taxation, consumer protection, fraud prevention and other legal obligations.

Legitimate interests

We may process information where necessary for our legitimate business interests and where those interests are not overridden by your rights. These interests may include:

• Operating and improving our business.
• Understanding how customers use our website.
• Protecting customers and our business from fraud or misuse.
• Responding to enquiries and maintaining business records.
• Measuring the effectiveness of our services and advertising.
• Promoting similar products to existing customers where legally permitted.

Consent

We rely on consent where required, including for certain marketing activities and non-essential cookies. You may withdraw consent at any time.

5. Orders and delivery

When you place an order, we use the information you provide to process payment, prepare your order, arrange delivery and communicate with you about the purchase.

We may share necessary delivery information with postal services, couriers, fulfilment providers and suppliers that dispatch products directly to customers.

These organisations receive only the information reasonably necessary to provide their services.

6. Payment information

Payments are processed through secure third-party payment providers.

We do not normally receive or store your complete payment-card details. Those details are collected and processed securely by the relevant payment provider.

We may receive limited payment-related information such as payment status, card type, transaction reference and the final digits of the payment card.

Insert the payment providers actually used by the website here:

7. Marketing communications

We may send information about products, services, promotions or offers where:

• You have asked to receive marketing.
• You have provided your consent.
• You are an existing customer and the law allows us to contact you about similar products or services.

Every marketing email will include an unsubscribe option. You can also change your preferences by contacting us at customerservice@cartridgeworld.co.uk.

Unsubscribing from marketing will not stop essential messages relating to orders, payments, deliveries, accounts, recalls, warranties or customer-service enquiries.

We may keep a limited suppression record after you unsubscribe so that we can respect your request and avoid adding you back to marketing communications accidentally.

8. Cookies and similar technologies

Our website uses cookies, pixels, scripts, tags and similar technologies to operate correctly, remember preferences, understand visitor behaviour and measure advertising.

These may include:

• Strictly necessary cookies for baskets, checkout, security and account access.
• Preference cookies to remember choices and settings.
• Analytics cookies to understand traffic, behaviour and website performance.
• Advertising cookies to measure campaigns and provide more relevant advertising.

Where required, non-essential cookies will not be activated until you have provided consent through our cookie controls.

You can accept, reject or manage non-essential cookies using the cookie settings on our website. You can also manage cookies through your browser, although disabling necessary cookies may prevent parts of the website from working correctly.

Cookie Policy.

9. Google services and tracking

We may use services provided by Google, including Google Analytics, Google Ads and Google Tag Manager.

These services help us understand:

• How visitors find and use the website.
• Which pages and products are popular.
• Whether website features are working correctly.
• How advertising campaigns perform.
• Whether an advertisement contributed to a visit or purchase.

Depending on your consent choices and the services enabled, information such as device details, browser information, online identifiers, website activity and advertising interactions may be processed by Google.

Google processes information in accordance with its own privacy terms and may process information outside the United Kingdom using appropriate legal safeguards.

You can change your choices at any time through our website’s cookie settings.

10. Who we share information with

We may share personal information with trusted organisations that help us operate our business, including:

• Our e-commerce platform, website hosting and technical-support providers.
• Payment gateways, banks and payment processors.
• Couriers, postal services and fulfilment providers.
• Suppliers that dispatch products directly to customers.
• Email, customer-service and communications providers.
• Analytics, advertising and website-performance providers, including Google.
• Fraud-prevention, security and identity-verification providers.
• Accountants, insurers, legal advisers and other professional advisers.
• Government departments, regulators, law-enforcement agencies or courts where legally required.
• A purchaser, investor or adviser involved in a proposed sale or restructuring of our business.

Service providers acting on our behalf may use personal information only for the services they provide to us and must protect it appropriately.

We do not sell, rent or trade your personal information to unrelated third parties.

11. International transfers

Some technology, payment, analytics, email or support providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are used. These may include:

• Transfers to countries recognised as providing adequate protection.
• Approved contractual protections.
• The UK International Data Transfer Agreement or approved UK Addendum.
• Other transfer mechanisms permitted by UK data protection law.

You may contact us for more information about the safeguards used.

12. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, taxation, fraud-prevention and dispute-resolution requirements.

Typical retention periods may include:

• Order, invoice and transaction records: generally up to six years where required.
• Customer accounts: while active and for a reasonable period afterwards.
• Customer service, return and warranty records: for as long as needed to resolve enquiries and protect legal rights.
• Marketing records: until you unsubscribe, withdraw consent or the information is no longer needed.
• Cookie and analytics information: according to the settings of the relevant service.
• Fraud-prevention and security records: for as long as reasonably necessary.

When information is no longer required, it will be securely deleted, anonymised or otherwise removed from active use.

13. How we protect information

We use appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

These measures may include:

• Secure website connections.
• Access controls and password protection.
• Restricted staff and service-provider access.
• Secure payment processing.
• Software updates and security monitoring.
• Backups and recovery procedures.
• Staff procedures for handling customer information.

No website or electronic storage system can be guaranteed to be completely secure. You are responsible for keeping your account password confidential and should contact us promptly if you believe your account has been compromised.

14. Your data protection rights

Depending on the circumstances, you may have the right to:

• Be informed about how we use your personal information.
• Request access to the information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your information.
• Ask us to restrict how your information is used.
• Object to certain uses of your information, including direct marketing.
• Receive certain information in a portable format.
• Withdraw consent where processing is based on consent.
• Complain to the Information Commissioner’s Office.

Some rights are subject to legal conditions and exemptions. For example, we may need to retain order information for accounting or legal reasons.

To exercise your rights, contact:

We may ask for reasonable information to confirm your identity. You will not normally be charged, although the law permits a reasonable fee or refusal in certain limited circumstances.

15. Automated decision-making

We do not ordinarily make decisions about customers based solely on automated processing where those decisions would have a legal or similarly significant effect.

Payment, fraud-prevention or security providers may use automated systems to assess transactions. Their processing is governed by their own privacy information and applicable law.

16. Children’s information

Our website is intended for people purchasing products for personal, educational or business use and is not specifically directed at children.

We do not knowingly collect personal information directly from children without appropriate authorisation. Please contact us if you believe a child has provided personal information to us.

17. Links to other websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices, security or content of external websites. You should read the privacy policy of any third-party website before providing personal information.

18. Complaints

Please contact us first if you have concerns about how we have handled your personal information. We will try to investigate and resolve the matter.

You also have the right to complain to the UK supervisory authority:

19. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal obligations.

The latest version will always be published on this page. The date at the top shows when the policy was last updated.

20. Contact us

For questions about this Privacy Policy or how we use your personal information, please contact: